Brand Guidelines
These assets are intended to preserve the image of Redbelly in the different formats of use of its visual identity.
Download PackColour Palette
#FF5050
#283A46
Main brand colours
#FA423C
#142530
#848B91
#D9D9D9
#ECEBEC
Secondary identity system colours
Typography
Readex Pro
Typography for identity system
HEADERS - Readex Pro Medium
To be used in #283A46 and
#FF5050 on light backgrounds.
or #FFFFFF and #FF5050
in dark ones.
SUBHEADERS
Readex Pro Medium
To be used with the same color
basics as the Headlines.
BODY TEXT - Readex Pro
Medium or Regular
To be used in body text #283A46
or when necessary #848B91.
Brand Formats
Complete Brand Vertical
Complete brand color
Complete brand negative
Complete brand 1 color
Complete brand white
Complete Brand Horizontal
Complete brand color
Complete brand negative
Complete brand 1 color
Complete brand white
Isotype
Isotype main color
Isotype red color
Isotype negative
Logotype
Logotype color
Logotype negative
Logotype 1 color
Logotype white
Brand Manual
Download the complete Brand Manual, that contains the construction, operation and regulation of the Redbelly brand.
Download Manual